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| Richard Stickland and Ceri Batchelder, HMA Digital (left) & Dr Peter Cudd (right) |
HMA
and CATCH fought off stiff competition across the North of England to scoop the
Innovative Ageing Award at the annual Bionow Awards which took place at the
Mere Golf Resort and Spa, Cheshire, on Thursday 27 November. Now in its 13th
year, the Bionow Awards showcases the very best Northern innovations from
within the life sciences sector.
Demonstrating
innovative approaches that have the potential to improve the quality of life of
the elderly, the South Yorkshire collaborators have designed and developed a
suite of mobile healthcare apps that promote self-care, independence and
healthy living. The collaboration has secured significant funding as well as
the involvement of charity and healthcare industry partners.
Ceri Batchelder, Business Development Director at HMA Digital Marketing, said “We are honoured that HMA and CATCH have been
acknowledged for our innovation with such a highly regarded industry award. Our
partnership with the University has made it possible for HMA to develop a new
area of business in digital healthcare that supports people in self-managing
their health and in living more independently.”
Dr Peter Cudd,
Senior Researcher at CATCH, said “Winning
this award reflects our strong collaborative nature and how we’ve brought together
our complementary skills. The team at CATCH took a user-centred focus to
discover the needs of the elderly, including those with dementia, visual
impairment and hearing loss, to inform the digital design and development
process at HMA. Once working prototypes were developed, these were then tested
with user groups to refine features and functionality in readiness for taking
to market.”
About HMA Digital Marketing
HMA Digital Marketing is a full-service
digital and creative agency that supports clients across the UK. A strong client
portfolio in the life sciences and healthcare sector has led to in-depth
experience in developing digital solutions to support healthcare. Founded in
1996 and based in Barnsley, South Yorkshire, HMA provides expert digital
marketing services in online branding and design and development. The company
has established long-term relationships with many of its clients who trust the
team’s experience and industry insights to deliver results. HMA has a well
proven process for managing complex projects which is acknowledged by a Quality
Management System ISO 9001:2008 certification.
Early clients of the company, which has offices on
Sackville Street in the town centre, included Network Rail, who still work with
HMA today. Other clients include multinational technology business 3M,
commercial property management company MEPC and the Universities of York and
Essex.
Web: www.hma.co.uk
Twitter: @HMADigital
Contact: Fiona Higgins, Senior Marketing Manager
01226 209450
About the University of Sheffield
With almost 26,000 of the brightest students from around 120 countries,
learning alongside over 1,200 of the best academics from across the globe, the
University of Sheffield is one of the world’s leading universities.
Twitter: @sheffielduni
CATCH is researching new user-friendly technologies to enable people to
live independently. CATCH builds on a world-leading interdisciplinary research
base across assistive technology and connected healthcare at the University of
Sheffield, bringing together and coordinating expertise across health research,
engineering, psychology, computer science, architecture, and social science. We
have a track record of working with and connecting users, health and social
care professionals and partners to design, develop and deliver innovative
solutions to address everyday challenges.
Web: www.catch.org.uk
Twitter: @CATCH_UOS
Contact: Amy
Bouchier
0114
2226394
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